THE GREEN AGENDA
By Flemming Wisler, Blink / Mediacom December 2008
Environment-friendly communication and climate strategy: consumers say they want your company’s profile and agenda to be green. The sense that the climate problem is a here-and-now problem is widespread, and is starting to affect how we organize our consumption. What does it mean for media selection and content, and will climate change be the best excuse for cutting back?
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RESPECT!
By Flemming Wisler, Futureorientation April 2008
All strive for it – many never get it. Or do they? Companies and, not least, their managers look for the formula that ensures reputational capital, access to resources and a kind verdict from history.
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44 HOURS IN A DAY
By Flemming Wisler, Futureorientation February 2008
If you are 25 years old or younger, you probably have special skills that make you a member of an extremely challenging club. This is the club of people under 25 who manage to cram up to 44 hours into a good, old-fashioned analog day of 24 hours. That’s why you have to get up early to be young with the young. Meet the new multimedia generation.
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THE THOUGHTFUL
By Flemming Wisler, Futureorientation February 2008
Denmark’s most courted are youth: the teenagers and the ones right behind them. It’s them we are going to ask to bear the burden, them we give political toasts for, and them we have hatched. What do they say about all these expectations? Meet Esben, Josephine, Jakob and Ann-Sofie.
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THE CITY’S NEXT GENERATION
By Flemming Wisler, Futureorientation November 2007
The young grassroots among Danish architects are seriously sticking their necks out these days, with wild and thoughtful visions for the city of the future. They sample intensively between historical solutions and global experience.
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THE WORLD TURNS TO THE CITIES
By Flemming Wisler, Futureorientation November 2007
When more and more people turn to the city, the explanation is simple. The city is equivalent to hopes, prospects and well-being, and it affects people everywhere like a magnet. That creates great challenges – not only in logistics and traffic, but also to a great degree in social innovation.
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DISRUPTIVE KARMA BOYS – VIRTUAL ROBIN HOODS?
By Flemming Wisler, Futureorientation June 2007
We are just some guys that have found a great idea, and we want to mull it over with you before we go further. It is a new way to…
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THE FUTURE BELONGS TO THOSE WHO CAN DESCRIBE IT
By Flemming Wisler, Futureorientation February 2007
The struggle for the future is very much about communication. They who manage to set the agenda will also be those who dominate the decisions and behavior of many others. So we see more and more messages about the future that go hand in hand with media expertise. Even so, we have never been more shortsighted in our view of the future.
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THE LOST BOYS
By Flemming Wisler, Fremtidsorientering december 2006
Find the next generation of influential consumers and employees through the new media channels, and get first mover street credibility in branding and HR.
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WAGGING THE TAIL
By Flemming Wisler, Fremtidsorientering december 2006
The Internet’s breakthrough as the world’s biggest market place means that there is a market for almost everything. Leap over the traditional sales channels, build your own microbrand with personality as a driver and gain dedicated customers around the world.
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